Feedback on marketing seminars for therapists


2012 As a result of attending Energya’s marketing seminar and applying the tips covered during the workshop, this was Ema Borges’ feedback on twitter:


“All in all I thought this was a fantastic seminar and I highly recommend it to complementary therapists who wish to develop and refine their understanding of marketing” . Read more

‘As someone still in the beginning stages of establishing myself as a complementary therapist, it seemed a bit daunting at first, but Paola’s marketing seminar has really provided me with food for thought. Many cost-effective, inspirational ideas and avenues with which to promote myself were shared, many from paola’s first-hand experiences. The seminar has helped to make what seemed a daunting task; now seem attainable, I am looking forward to trying out some of these ideas!!’ Ema Borges, Dynamic Calm

“A big thank you to Paola Bassanese for her recent seminar on marketing for therapists.

The development of effective marketing and promotional strategies are essential to becoming a successful therapist in today’s competitive markets and are skills that are lightly touched upon in many practitioner trainings – where the emphasis (as it should be!) is on developing safe and competent therapists. This does mean however that many therapists are unsure of how to effectively market themselves, on which mediums and how much or little they should invest in this. Being a therapist can be a lonely road in terms of managing and understanding the business aspect of our practices. Coming from a marketing background prior to retraining as a therapist Paola brought a wealth of core knowledge about the fundamentals of marketing which she has refined and applied to developing her own very successful massage practice.>> Read more

“A very useful clearly presented seminar and an excellent starting point for any therapist needing to boost their marketing campaign. Paola is a generous and warm hearted speaker who believes in sharing and is not afraid to make her experience a learning for all” Anne-Lise Miller

“I have recently started my own business as a massage therapist and am looking for ways to grow and promote it.  Paola shared her wealth of experience and knowledge about the complementary therapies industry and running her own business.  There were many great ideas about how to advertise and promote my business without spending any money and how to network and market the business online and offline.  The workshop worked as platform to brainstorm with those present and give suggestion and help each other refine ideas. The information and discussion about the new advertising guidelines from the Advertising Standards Authority was also very helpful.  This workshop was well worth the time, money and travel to attend.  I can highly recommend it.” [ Helen Belfanti, Bright Lady Holistic Therapies, Wokingham]