Content Writer: 10 Things to Look for

No time to write content for your website and need to find a writer? Here is what to look for in a good content writer.


Qualities of a Good Content Writer

Depending on the industry you are in, your requirements for content writing will be very specific. There are some qualities you can look for in a good content writer, regardless of the topic.

1 Research Skills

A good content writer should have a strong research background and be able to process information quickly and efficiently, translating it into a document that is easy to read. This is particularly important with complex information that needs to be accessible to a wide audience.

2 Social Media Presence

Writers should be active on social media and they can be a great asset to an organisation in promoting the content they’ve created, amplifying its reach.

3 Fact-Checking

Reliable content writers should do their own fact-checking and question the validity of sources when applicable.

4 Writing Style

Web writers should always tailor their writing style to the needs of their clients ensuring they adopt their clients’ voice seamlessly and consistently.

5 Time Management

Being able to work under pressure to deliver articles within the agreed deadlines.

6 Communication Skills

Writers should take on board feedback and improve content accordingly, respond to emails promptly and be able to engage with people at all levels.

7 Proofreading

Good writers should have excellent grammar and spelling and do their own proofreading.


Writers should have an understanding of SEO and develop content that drives more traffic to the client’s website.

9 Passionate about Writing

Do you know what you get from content mills? You get robotic, cookie-cutter content from freelancers who are underpaid and overworked. If you are looking for quality content you need to work with a writer who actually enjoys writing. The energy and strength of the writing style will help convert readers into customers.

10 Working in Partnership

The writers who are most in demand develop strong working relationships with their clients.

Let’s Work Together

Do you need engaging content for your website? I have more than ten years’ writing experience for clients across different industries from wellness and lifestyle to technology. Email me for a quote.