Lorraine Kelly OBE’s campaign for natural beauty is more than skin deep

By Paola Bassanese

Lorraine Kelly’s newly launched campaign to find the UK’s most beautiful women without make up or surgery is attracting plenty of interest.
Lorraine has made it to the Honours List on 31st December 2011 for her continuous work with charities and the Armed Forces and was quoted to be “thrilled and deeply honoured”.

Her recent campaign Lorraine: naked is a call to action to find women who are naturally beautiful and did not go under the knife to appear younger. In an age of appearance and pressure to stay youthful, Lorraine’s campaign is more than an opportunity to be featured in a photoshoot for Superdrug. It gives women a chance to show their true colours, their personality and their confidence.

The competition closes on 10th February and selected candidates will then go through a round of voting on the Lorraine website from 7th March. All instructions on how to enter the competition are on the Lorraine website.

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