About Energya and Paola Bassanese

Paola Bassanese author

Creating Compelling Content that Brings Results


On average, it takes 5 to 7 impressions for people to remember your brand.” (Small Business Genius)

Publishing blog posts regularly can boost traffic to your website by a factor of 20.” (Marketing Insider Group)

“… to penetrate the buyer’s consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.”(Business Insider)


* Think about the difference between trying to convince someone to buy a product receiving a sales enquiry from a motivated potential customer who is interested in what you have to offer.

*Think about the total cost of client acquisition versus having a system that automates the process of having clients approaching you because they want to buy what you are selling.

This is where having good quality content puts you head and shoulders above your competition: customers make informed decisions and the more unbiased, detailed and useful content you share with them, the better.

I am a copywriter and content writer with more than 15 years’ experience and I can help you produce high quality copy for your website and newsletter. Please contact me for a quote.

I convert your ideas into engaging content which then converts readers into paying customers.

My expertise is in:

I am the founder, director and chief editor of Energya Ltd. Energya Ltd launched in 2006 after an inspirational trip to Machu Picchu in Peru: Energya specialises in having a healthy lifestyle and offering the best content for customers.

Working with small businesses to create engaging communications

I work mostly with small businesses to create engaging communications as the impact is immediate and so is the return on investment.

Let’s Work Together

Content writing:

  • blogs
  • landing pages
  • articles for media coverage (see examples and high profile client coverage in the Irish Times)
  • press releases.

Paola is a content writer with a natural relatable style. Whether the topic is lifestyle, health, digital tips or patient advocacy, her content is clear and effective.

Contact: paola@energya.co.uk twitter: @paolaenergya

Price List

Please see price list for all your content needs.

This website occasionally features sponsored content and affiliate links. Unpaid guest posts requests will not be accepted.

Paola Bassanese author

Paola Bassanese: Writer, Author, Social Media Consultant

My writing portfolio includes articles for Medium, Hubpages, The Huffington Post,  elephant journal, Macworld among others. 

My clients include:

  • lifestyle and wellbeing companies,
  • clinics,
  • magazines,
  • technology companies.

Completed projects include writing  website copy, blogs and articles.

Published Books

I am the author of Strictly Walk Slimmer, a guide to walking, nutrition, relaxation and foraging;  Confessions from the Massage Couch, a memoir on conversations with clients and insights about human nature; and  Keep Calm and Pay off Your Debts, a holistic approach to personal finance, also available in the Kindle Store on Amazon.