By Paola Bassanese One of my favourite pasttimes is sampling perfumes. I smell as many new and old fragrances trying to guess all the ingredients. I love the freedom of the imagination running wild as a scent transports you to remote lands and peoples. Marrakesh street markets and secret midnight gardens. Serge Lutens is the [...]
Posts Tagged beauty
Latest Wahanda blog: A new miracle worker is in town
Have you ever been “oorloffed”? Find out more inPaola Bassanese’s latest blog for Wahanda.
Garnier: doing focus groups on the cheap
According to the latest tv advert for UltraLift anti-wrinkle cream by Garnier, consumers are invited to test the product for free for 14 days and report back on the results. In the light of the 2011 advertising guidelines aiming to prevent misleading promotional statements and exaggerated claims, Garnier has found a clever way to avoid [...]
