by Paola Bassanese This is the last update on my experience as an independent massage therapist and small business owner using Living Social to promote my massage practice. I started seeing new clients from Living Social a month ago and this is a summary of the experience so far. Overall, the new clients I have [...]
Posts Tagged advertising
Garnier: doing focus groups on the cheap
According to the latest tv advert for UltraLift anti-wrinkle cream by Garnier, consumers are invited to test the product for free for 14 days and report back on the results. In the light of the 2011 advertising guidelines aiming to prevent misleading promotional statements and exaggerated claims, Garnier has found a clever way to avoid [...]
Excellent feedback on marketing seminar for therapists
Feedback for the marketing seminar for therapists on 25/3/2011. “A big thank you to Paola Bassanese for her recent seminar on marketing for therapists. The development of effective marketing and promotional strategies are essential to becoming a successful therapist in today’s competitive markets and are skills that are lightly touched upon in many practitioner trainings [...]
