I am a freelance writer and copywriter specialising in lifestyle. I have worked with international clients in the health and beauty industry, entertainment and technology.


A company or magazine talking to high profile clients using a professional yet conversational and approachable style.

You specialise in:

  • lifestyle,
  • healthy living,
  • food


My name is Paola Bassanese, MA IR/ES and I have an extensive writing portfolio. I am passionate about social media and I have a natural ability to create buzz, excitement and engagement for brands and organisations.

My writing style is:

  • engaging,
  • educational and
  • entertaining.

I am a natural communicator and social media expert and my articles attract positive conversations and online interactions.

I am often hired to provide social media and marketing advice to organisations and individuals. I mostly work with well-being practitioners as I understand the nature of the industry inside out.

Alongside my blogging on Energya, I have written for the Huffington Post on lifestyle and for several online publications including itcher magazine and MassageSchool.org on luxury beauty treatments and products, health, nutrition, stress management and well-being.


“I was very fortunate that my work was featured in one of Paola’s articles as she was writing about complementary therapies: her background in the field, her love and talent for writing as well as her genuine interest in the people she meets made it a very nice experience from the start. She is also very efficient with social media taking the time to understand what each business needs and being constantly creative to improve the exposure. Paola’s service is quick, professional and she really goes the extra mile. I highly recommend using Paola’s services and thank her for her amazing help.” Dominique Antiglio, Founder of BeSophro.

“You come through with an air of freshness that makes the reader feel ‘good’ and ‘grateful’ even though they probably don’t consciously realise it. Your style flows, it takes me from one bit to the next with such ease and grace. Your choice of titles are sublime and match the content PERFECTLY.” Patri Hernandez, itcher Magazine

“Paola never stops surprising with brilliant ideas and great turnaround time. A gem not just on People Per Hour but in the blogging industry” PeopleperHour

“Paola has been great to work with- consistent communication and fulfilled the brief perfectly. Looking forward to working together again soon!” PeopleperHour

“Excellent, enthusiastic and writes content really well. Would definitely use again and recommend.” Peopleperhour

“Wow Paola I have just read your piece. I love your writing style it is so detailed informative and entertaining. I think it is a fantastic article, I was really impressed and thank you for sending me a copy.” Elaine Williams, Director of Natural Therapies, Grayshott Spa.

James Lamper, Director at Weightmatters “Paola has an amazing skill of using social media to maximise awareness, which has resulted in twitter being the number one referral source to my website. She understands my business, is flexible with her time and has received a flowing stream of compliments from friends who work in marketing. I highly recommend Paola in the position of freelance writer.”

“Excellent work! Very good researcher, quick turn around on work, and excellent writer.” (Victoria, PeopleperHour)


If you’d like to commission a piece of content, please email paola@energya.co.uk

Related topic: social media and marketing coaching service