Paola Bassanese author

Social Media Services for Small Businesses: Authentic Marketing for Meaningful Conversations

Social media services for small businesses: a message from Paola Bassanese, copy writer, author and social media consultant.

Don’t settle for forgettable “blah blah” social media conversations. Engage, entertain, inform.

Do you want to have meaningful conversations with clients, business partners, the media?

It only takes  a few weeks to make a positive impact and get tangible results if you get the right social media strategy. My mission is to create meaningful messages (in articles, social media updates etc) that bring value to the audience.

“I was very fortunate that my work was featured in one of Paola’s articles as she was writing about complementary therapies: her background in the field, her love and talent for writing as well as her genuine interest in the people she meets made it a very nice experience from the start. She is also very efficient with social media taking the time to understand what each business needs and being constantly creative to improve the exposure. Paola’s service is quick, professional and she really goes the extra mile. I highly recommend using Paola’s services and thank her for her amazing help.” Dominique Antiglio, Founder of BeSophro.

Social Media Services for Small Businesses:  Creating Engaging Communications

The art of conversation on social media is the complete opposite of broadcasting: it’s not “me, me, me” but “you, you, you”. How to achieve this? By creating meaningful, authentic conversations. That’s the key to good PR.

Demonstrate you have a genuine interest in your twitter followers – listen to them, interact with them. Anticipate their needs, if you can.

What Social Media and Marketing Clients Have Achieved

Testimonial: “gave me lots of new and original ideas to help with the promotion” [Sarah Peatfield, Reflexologist]

Testimonial: “A very good writer that I would invite along to any event I am working on” [Natalie Martin, PR and Events]

Testimonial: ” I highly recommend it to complementary therapists who wish to develop and refine their understanding of marketing” [Nico Thoemmes, Complementary Medicine Clinic Manager]

Clients Who Have Used Paola Bassanese’s Social Media, Marketing and Writing Services Achieved the Following Results:

  • within a month, press coverage in specialist magazines
  • radio coverage for a client commenting on a news story
  • tailored blog posts for their website and external websites
  • increased twitter following and engagement
  • long-term working relationships with journalists

What Is Included in the Social Media, Marketing and Writing Service:

  • creation of keyword-optimised blog posts (1 blog post per month included in the service)
  • twitter engagement with regular updates (up to 1 hour per day), other social media platforms included
  • connecting with journalists
  • email newsletters

Going Away on Holiday?

Your clients and potential clients may not be going on holiday when you are away, and may want to enjoy your social media updates even when you are not physically in the office. Getting some holiday cover will ensure you keep the lines of communication open.

Personalised Premium Social Media Service:

Testimonial: “Sometimes even pros and experts need a mentor. That has been the case for me building my new website. Paola put herself in the place of my board of directors, my clients, my SEO manager and my Marketing expert. Paola allowed me to think more strategically about how I add true value to my website. Her expertise has been invaluable and without her advice I wouldn’t have done it.” [Ricardina Guimaraes, Holistic Health Coach | Nutritionist | Massage Therapist | Skin Care Specialist]

Testimonial: “I worked with Paola Bassanese to establish my presence on-line through social media. I knew very little about this field before working with her; Paola is great at explaining what needs to be done and come up with a strategy that perfectly fits my business, but most importantly my personality. What I appreciate the most is her clear guidance and feedback; she looks at all the aspects of social presence and went beyond my expectations in the level of details she provided.

As a result of our work together I am now present on all the major social networks and have launched my business website. Achieving all this with the help of Paola took less time and effort than I expected and allows me to focus more on my clients.

I am very grateful I had the chance to work with her.”  [Patrick Orsini, Life Coach, London]

One-to-one personalised Skype consultations addressing marketing challenges and providing tools to improve social media presence. Included in the service:

~ Website audit to maximise its potential

~ Marketing advice tailored specifically to your business

Do You Need Help to Achieve Social Media Success?

I am here for you: I provide a tailored PR/social media service for small businesses like you. I only work with a selected number of clients so I can provide high quality results.

Find out more: email me paola@energya.co.uk and… let’s start a meaningful conversation!

Price List

Writing Portfolio

One thought on “Social Media Services for Small Businesses: Authentic Marketing for Meaningful Conversations

Comments are closed.